Why Your Business Needs A Fan Page

Facebook realized that many people were using their Personal Profile to promote their businesses.  This wasn’t Facebook’s original intent but they saw the need and created a special feature for this purpose.  It’s called a Fan Page.  Fan Pages allow you to use Facebook for business and at the same time keep your personal posts and info separate.

A Fan Page looks like a Personal Profile and allows you to add applications to it to enhance its function and usefulness for business promotion.  To create your own Fan Page, go to www.facebook.com/pages/create.php.

Fan Pages should be used to:
  • increase the visibility of your business, association or charitable organization
  • encourage two-way communication between you and your Fans (people who have opted-in to receive your Fan Page status updates in their news feed)
  • provide USEFUL, inspiring or entertaining information that pertains to your business or industry
  • share tips and information with your readers that will position you as an expert in your field;  the go-to resource
  • cultivate leads, new customers & referral partners

As of this writing, there are over 250 million active users on Facebook and that number is fast approaching 300 million.  This makes Facebook a great place to have a business presence.

When you use your Fan Page correctly, readers will start seeing you as a valuable resource and they will begin to pre-sell themselves on your product or service.  When they contact you they will most likely already know they want YOU and they will be ready to do business.  How’s that for a warm/hot lead?!

If you don’t have a Facebook Fan Page for your business yet, get started today so you can build your Facebook presence before your competition does!  If you need assistance, we do offer Fan Page Feedback (for do-it-yourselfers) and Fan Page Set-Up (for those that want to hit the ground running with a completed Fan Page).  We also provide Fan Page Updating & Maintenance services.

Kimberly
MarketingThat’sEasy.com

Facebook EBOOK recently released: “How To Promote Your Business On Facebook…Without Alienating Your Friends”.

  • Share/Bookmark