Have you ever wondered why many of the ads you see on Facebook actually involve one of your interests or hobbies? Or as a potential advertiser, would you like to know how you can target your Facebook ads to specific types of individuals?
Below is a short video that gives a great overview of how ads work on Facebook and what types of criteria you can select to make your Facebook ads more targeted.
Let me know what you think of the video in the comments below.
Your Facebook Informant,
Kimberly
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Targeting users based on interest is one of the best aspects of Facebook advertising. This makes it possible to reach a very select group of people. Hopefully this leads to a higher click through rate and conversions.
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