Which Type of Facebook Account Is Right For You?
Most people don’t realize it but Facebook offers two types of accounts, a Business Account and a Personal Account. Below I describe the capabilities of each type of account.
Business Account vs. Personal Account:
Business Account: A business account is meant for a company that is not a sole-proprietorship OR a sole-proprietorship whose owner does NOT want to use Facebook to interact with friends. If you set-up a business account you will not be allowed to set-up a personal account. A business account enables you to create paid advertisements on Facebook and Fan Pages for your business and that’s about it! I highly recommend a Business Account for any organization or company that is not a sole proprietorship.
Personal Account: A Personal Account enables you to maintain a personal profile, interact with friends, create and/or join groups, create a Fan Page for your business, become a fan of (or Like) other fan pages AND purchase advertising. It also allows you to make changes to a Business Account Fan Page IF you are an administrator of the page. A personal account is more versatile which is why I recommend it to just about all sole proprietors.
Beware, Facebook Account Policies:
Facebook technically only allows you to have one account, either a Business Account or a Personal Account. If you create a personal account, it is supposed to be in your real name (first and last names) although I have seen personal accounts that were set-up using a business name or under the name of a beloved pet. Facebook has been known to delete or deactivate accounts without warning if they are in violation of this policy.
So, which account is right for you and your business? A Personal Account or a Business Account?
If you answered Business Account, go to http://www.facebook.com/pages/create.php to create your Facebook Account and set up your first Fan Page for your business. If you prefer a Personal Account, simply go to http://www.facebook.com/ and enter the requested info to create your Account.
See you on Facebook! Be sure to stop by my Fan Page at www.facebook.com/SocialNetworking4Biz for more social networking tips.
Your Facebook Informant,
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