I pulled out text from the Facebook promotional guidelines to answer this….see below.

Administering a promotion on Facebook means operating any element of the promotion on Facebook or using any part of the Facebook Platform. This may include, for example, collecting submissions or entries, conducting the drawing, judging winning entries, or notifying winners.

You may not administer any promotion through Facebook, except that you may administer a promotion through the Facebook Platform with our prior written approval. Such written approval may be obtained only through an account representative at Facebook. If you are already working with an account representative, please contact that representative to begin the approval process. If you do not work with an account representative, you can use this contact form to inquire about working with an account representative.

What you described is against Facebook’s promotional guidelines unless you have their written approval. And the assumption is to get their approval you need a healthy promo budget. You’ll notice if you click their “contact form” link, the starting budget that you can select is <$10,000.

Kimberly

One company post a wall post on thier page to send their fans to another partner fan page to enter a photo contest. Fans then post a photo…photo with most “likes” by fans and friends wins. Is this ok?